Our first step in each engagement is to assess your current business performance.  We will look at new customer acquisition rates and costs, customer churn and customer lifetime value (CLV) as well as other metrics.  This initial analysis includes all of your customer acquisition channels and helps us add value quickly.

Once we complete the initial analysis we  look for a few quick tests that we can help you run to gain further insight into your performance.  These often involve advertising spend as this is the quickest item to change and test.  These tests can have an immediate impact on your business results.

Once the initial tests are running we develop a detailed model of your business. Examples of typical models are shown on the Our Approach Page.   This initial model forms the basis for us to develop a longer term channel testing, customer acquisition & retention strategy.  This serves as a guide to help you break through  growth plateaus and scale your business.