Kettle Hole Partners Blog
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Does product led growth require a free trial?
A free trial isn’t always necessary for PLG success. Grasshopper grew by focusing on frictionless acquisition, rapid time-to-value, and strong word-of-mouth referrals—without offering a free trial.
Changing Growth Trajectory : a SaaS Case Study
A $13M SaaS telecom provider optimized marketing, tested new channels, and leveraged radio to triple acquisitions, doubling revenue before selling for $170M.
Can Offline Media Grow your SaaS or E-commerce business
Testing offline media for SaaS and e-commerce requires significant investment and strategic planning to measure impact effectively. Small tests often fail; proper geographic targeting and baseline comparisons are essential.
Retail or e-commerce? Which is the best choice?
Retail expansion proved unprofitable despite 3,000 stores, prompting a strategic shift to DTC and Amazon for financial stability.
The Power of Geo-Targeted Testing - Part II
A geo-targeted test of Amazon DSP ads showed no sales impact, suggesting Amazon may not be a discovery platform for certain products.
The Power of Geo-Targeted Testing - Part I
Geo-targeted testing revealed that increasing Facebook/Instagram ad spend didn’t drive significant sales growth, highlighting attribution challenges in digital marketing.
Why Disciplined Planning Matters
Corporate planning saves time, enhances accountability, prevents distractions, and improves prioritization, helping leadership teams achieve key goals effectively.
Developing a Test-First Mindset
Testing drives growth by embracing failure, focusing on impactful changes, avoiding debates, and making experimentation a regular, data-driven practice.
Setting up Marketing Tests for Success
Effective marketing tests require clear goals, proper budgeting, and measurable results to avoid wasted efforts and ensure business growth through data-driven decisions.
Marketing Channel Tests and Optimization : e-Commerce Case Study
An eCommerce company grew from $8M to $32M by optimizing SEO, PPC, paid social, and affiliates while testing new channels.
Unleashing Growth: Testing New Customer Acquisition Channels
SaaS companies must test diverse acquisition channels, track performance, optimize conversions, and adapt strategies to drive sustainable growth effectively.
Can Offline Media Generate Customers Economically
Offline media can be a scalable customer acquisition channel for SaaS and e-Commerce, but success depends on LTV, testing, and economics.
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