Our fractional CMO services approach marketing and growth based on hard numbers and disciplined testing. Early on in each engagement we develop a model of your business to identify its natural trajectory and levers that may be used for growth. Our modeling will vary based on the type of business - two examples are shown below.
Once we have a model, we start to look at optimizing your existing marketing channels and identifying new ones. These can include both offline and online marketing strategies. We will work with you on developing a testing strategy and plan, and help you manage the process along with any needed partners to chart your path to growth.
For a SaaS business we start by evaluating your current acquisition channels and churn rate to model out the trajectory of your business along with the economics of your marketing efforts. This gives us immediate insight into the steps that will be needed to continue or restart growth by developing a comprehensive offline and online marketing strategy.
An eCommerce business lives and dies based on new customer acquisition and the management of existing customers over their lifetime. Our first step with these businesses is to model the trends in new & returning customers and assess your current marketing efforts to determine the trajectory of your business.
Once we have a model of your business we can develop a testing approach for optimizing your existing sales channels and identifying new ones. Using our experience across many businesses and utilizing our network of experts, we can help you find channels that can work for your market and customer.
As a fractional CMO, we will work with you to help you grow your business by assessing the results of your tests and charting new paths based on these results. At this stage we will call on our network of experts in online media buying, affiliate management, SEO and offline media buying to continue introduce new channels and drive continuous growth..
We have established a trusted network of specialists who can provide insight and management of SEO and content, paid online media strategy and execution, affiliate and influencer management and offline media buying. Using this network we pair you with the right expert, help you manage them drive your growth.
Solid execution is key to long term success, and we will work with you every step of the way to help you manage your internal processes as well as external partners and vendors.
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