Artificial Intelligence can be a valuable marketing tool. Although it can seem daunting at first, it is much more approachable than it appears. The use of AI in marketing is expanding rapidly as technology develops. Read more on how AI can help your business’s marketing efforts here!

Content Creation:

Content creation is a popular use for AI in marketing. It allows companies to produce rough drafts of marketing material quickly. AI can analyze current trends and create relevant pieces of content almost instantly. These pieces will still need to be polished and refined by humans, but this cuts down significantly on the amount of time it takes to create content.

Data Analysis:

This involves the analysis of a lot of data that can be very time consuming for humans.  AI has the ability to analyze large amounts of data from many sources at once efficiently. It can also be used for predictive analytics by analyzing historical trends and applying them to the future.  

Ad Optimization:

An important aspect of any ad campaign is the ability to tweak certain things to get better results. By using AI to analyze data, companies can focus on the results and apply them to changes in their ad campaigns. This allows for a more efficient use of ad money that will yield more significant results.

Customer Personalization:

AI also allows for a high level of customer personalization. It can analyze customer preferences to figure out what is most effective for individuals. A good example of this is the personalized recommendations given on Amazon or Netflix. People are more likely to respond to these personalized suggestions, which in turn will build an engaged customer base. It can even determine the most effective time to deliver marketing messages to different people! More personalization of customer profiles leads to greater success rates.

Audience Segmentation:

Similar to the creation of personalized customer profiles, AI also allows businesses to efficiently group their customers based on many different factors. This helps create marketing strategies that are based on shared traits and behaviors of these groups. Because they are based on previous customer behavior, these strategies will be more successful, leading to a higher ROI.

Chatbots & Customer Service:

AI can be used as a customer service tool as well. Chatbots give companies the ability to offer round-the-clock support that is personalized and interactive. Having fast response times to inquiries builds brand loyalty and overall customer satisfaction. Instead of companies having to answer every question personally, chatbots can simulate this human interaction while taking some of the customer-facing responsibility off of employees. These chatbots will also learn as they go, making them more useful and effective as time goes on.

Overall, a key benefit to using AI marketing is an increase in efficiency. Since it isn’t a human employee, the margin for error regarding things like analysis and segmentation is much smaller. It also can increase productivity by taking over certain tasks, leaving more time for others. If any of these factors seem like they would help your business, look into AI as a marketing tool!

Emily Slatkavitz is a freelance writer at Kettle Hole Partners. In her free time, she enjoys hiking with her dog and trying new recipes.