Do you know how much value a new customer brings to your company (customer lifetime value or CLV)? Do you know how much you spent to get your last customer? How can you tell if you are spending profitably with your offline and online marketing strategies?
Figuring out how much to spend on your online marketing and advertising can be difficult. How confident are you that you are spending the right amount on Facebook and Instagram ads? Do you trust the attribution that you get from these ad platforms? Do you trust the attribution you see on your site?
Ever wonder why great split test results don't always translate to improved conversion. You may not be running your tests long enough or looking for large enough improvements.
Are there items hiding cost structure that could be used to generate more customers? Many companies have a hard line between operational costs and marketing and ad costs but sometimes blurring these lines can have surprising results.
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